social movements – UAB Institute for Human Rights Blog

Hashtags and Human Rights

A picture of nine hands each with different words on them. On the red, Freedom. On the second red, Trust. On the orange, Justice. On the limeish green, Love. On the green, Rule of Law. On the sky blue, Peace. On the darker blue, Prosperity. On the pink, Dignity. On the purple, Equality. — PSHRC – Punjab State Human Rights Commission. Source: Punjab State Human Rights Commission, Creative Commons

Throughout the history of humankind, the way in which people transmit news has evolved exponentially, from the word of mouth in the olden days to a simple click, swipe, and 240 characters. It connects you and I to events happening around the world, from concerts to social movements concerning human rights. But, to what extent does the hashtag, only a recent medium for communication, bring people together around a common goal or movement?

The hashtag originated in 2007 by Chris Messina as a way “to provide extra information about a tweet, like where you are or what event you’re referring to.” Later that October, during the San Diego wildfires, Messina simply created the hashtag “#sandiegofire” and included it with tweets, allowing others to engage with the conversation and gain an awareness of current events.

In terms of human rights, the hashtag has also been influential in bringing people together under a common cause, be it international crises, sexual harassment, or even just helping organizations raise money to cure diseases. Hashtag activism, as this is called, “is the act of fighting for or supporting a cause that people are advocating through social media like Facebook, Twitter, Google+ and other networking websites.” It allows people to “like” a post and “share” a post to another friend, thus spreading awareness about the issue at large.

Where and How has the hashtag been influential?

As you might recall in 2014, many people around the world took part in the #ALSIceBucketChallenge, where participants would dump a bucket or a container of ice water on their heads. This challenge went so viral that a “reported one in six” British people took part. It also went so far as involving celebrities like Lady Gaga, which demonstrated its far reach and effectiveness. Despite many calling this challenge a form of slacktivism, (where one would simply like the post and involve very little commitment), the ALS Association raised over $115 million USD. Due to this striking number, the Association was able to fund a scientific breakthrough that discovered a new gene that contributed to the disease.

An image of a woman reacting to a splash of water from the top of her head. Basically a standard reaction from when someone does the Ice Bucket Challenge. — Free Stock Photo of ALS Ice Bucket Challenge. Source: Pixabay, Creative Commons

Then in 2017, the #MeToo movement sprung from the shadows, calling out sexual predators and forcing the removal of many high-profile celebrities, namely Harvey Weinstein. It went way beyond Turkana Burke, the founder of the MeToo movement from more than a decade ago, expected. It was through the use of social media that made #MeToo movement as large as it is today. As of 2018, the hashtag was used “more than 19 million times on Twitter from the date of [Alyssa] Milano’s initial tweet.” This effect, known as the Harvey Weinstein Effect, knocked many of the United States’ ‘top dogs’ from the limelight, revealing what could be behind the facade of power, wealth, and control that they hold. From Weinstein to George H.W. Bush to even U.S. Senate Candidate for Alabama Roy Moore, their reactions varied as much as the amount of people accused. Weinstein was ultimately fired, H.W. Bush apologized for his actions, and Moore denied the accusations. Through increased awareness and the ability to connect to virtually everywhere, women and men began to tell their stories and call attention to the actions of sexual predators.

An image of six people holding up a sign that spells out #METOO. — Pink Letters Forming the Word #MeToo. Source: Rawpixel, Creative Commons

Both the ALS Ice Bucket Challenge and the MeToo Movement allude to key human rights concerns, with ALS involving the life of a person through a disease and MeToo involving sexual harassment charges and claims. By eliminating the one thing that threatened the life or sanctity of a person (Article 3 of the Universal Declaration of Human Rights), a push towards human rights became realized. This demonstrates how hashtags are effective at promoting human rights issues among the general public, allowing these concerns to be confronted and resolved.

But where has the hashtag been limited in practice?

In April 2014, “276 schoolgirls were kidnapped from the remote northeast Nigerian town of Chibok by Boko Haram.” Soon after this event, #BringBackOurGirls shot up to the trending page of Twitter, and was shared more than four millions times, making it one of Africa’s most popular online campaigns. Alongside massive support from the public also came backing from famous individuals such as Kim Kardashian, Michelle Obama, and many others. Even though this campaign helped bring to light the domestic conflict that “claimed at least 20,000 lives,” it only resulted in limited support and is, arguably, an indicator of ‘slacktivism’. With a majority of support coming from Twitter users residing in the United States, Nigerian politics dismissed this outrage as some sort of partisan opposition against the Nigerian president of the time. As Ufuoma Akpojivi (media researcher from South Africa) said, “There is a misconception that embracing social media or using new media technologies will bring about the needed change.” Even with the global outrage at the kidnapping of teenagers, not much action took place because of partisanship and US disconnection with Nigerian citizens.

An image of former First Lady Michelle Obama holding up a sign saying #BringBackOurGirls. — MJ-UPBEAT Bring Back Our Girls! Source: mj-upbeat.com, Creative Commons

Following, in 2018, hashtags such as #NeverAgain, #MarchForOurLives, and #DouglasStrong emerged as a response to the shooting at Stoneman Douglas High School, where teen personalities and activists Emma Gonzáles, David Hogg, and others began campaigning against the accessibility of guns. Such a movement gained considerable support, with over 3.3 million tweets including the #MarchForOurLives hashtag and over 11.5 million posts related to the March itself. Through the use of social media, the movement was born; however, one of the key things that March For Our Lives disregards is the bureaucratic system that the government embodies. Even though activists want rapid and sweeping changes to the system, Kiran Pandey notes how “there is only the trenchant continuation of political grandstanding, only this time it’s been filtered through the mouths of America’s youth.” Even with such declarations facing our bureaucratic system, alienating people with diverse viewpoints have made the movement weak and ineffective. It does not help when many people, including our friends and family own a gun. By attacking these owners and not focusing on saving lives, this movement has been, and will arguably be, stagnant until bipartisanship is emphasized and utilized.

An image of three kids surrounding a sign that says No Guns No Violence. — WR Nonviolence — Nonviolence makes the world a better place. Source: Waterloo Region Nonviolence, Creative Commons

Though both #BringBackOurGirls and #MarchForOurLives caused widespread protests and promoted awareness about the key issues of the time, it failed to generate support due to its limited field. In #BringBackOurGirls, many of the mentions came from U.S. Twitter users. Because the conflict was and is taking place in Nigeria, many of these tweets and protests have little to no say in the matter of forcing Boko Haram to return the kidnapped Nigerian girls. In the case of #MarchForOurLives, the movement failed to gain traction simply because of its push to call out those in support of having guns and the NRA caused the issue of safety and security of the person to become a partisan issue. Both issues are key human rights issues, however, they fail to capitalize on actual support and exclude those who have diverse views on the issue at hand.

How exactly could someone make a hashtag go viral?

Well, according to ReThink Media, an organization that works to build “the communications capacity of nonprofit think tanks, experts, and advocacy groups,” building a hashtag campaign for social impact includes three key areas to manage a hashtag campaign:

Having a List of Your Supporters
- Having influencers and connectors can help in a great way. By using a specific hashtag to a broad fanbase or following, having those influencers can help jump-start a movement and gain awareness rapidly about key issues of the time.
Using the Right Terms at the Right Time
- “Take too long to decide and the news cycle might pass you by.” By using terms that appeal to everyone and using them during critical news-worthy moments, it is easy to be able to attract everyone quickly. For example, if there was some type of crisis going on in the United States, having a relevant hashtag that appeals to everyone could allow more people to support that movement. Using terms that solely appeal to a political side may only be limited in scope.
Have Supplemental Support Once the Hashtag Gets Posted
- By using certain graphics or memes, combined with the regular posting of the hashtag overtime, during mid-day, more people could potentially get involved and push the movement towards social impact. It also allows people to gain awareness and spread that message to more people in their following.

Overall, hashtags can be effective when incorporating supplemental supporters and a non-partisan central focus. By supporting the movement through influencers and spreading awareness, such a movement could gain traction and provide real-time results, such as the removal of sexual predators from positions of power and gaining funding in order to cure a disease. However, a hashtag’s reliability is solely dependent on the users that spread it. Thus, social media can help people gain a social consciousness and support pivotal human rights issues when they matter most to those affected.

THE NEW POOR PEOPLES CAMPAIGN: THE SOCIAL MOVEMENT YOU NEED TO KNOW

by Nicole Allen

“We are coming to Washington in a poor people’s campaign. Yes, we are going to bring the tired, the poor, the huddled masses…. We are coming to demand that the government address itself to the problem of poverty.” – Reverend Dr. Martin Luther King Jr., 1967

In his last sermon, King echoed the words on the base of the Statue of Liberty to call for national and global attention to address the dire economic circumstances of the poor. He and others founded the Poor People’s Campaign to influence how Americans view poverty. While the 1960s are behind us, poverty is not. A new organization, a new Poor People Campaign, aims to address continuing economic privation.

Dr. King and the Southern Christian Leadership Conference organized the Poor People’s Campaign (also known as the PPC and the Poor People March) following sustained civil rights action and hard-won legislation. These actions and laws included bus boycotts, sit-ins, freedom rides, the formation of the Direct Action Task Force, and the passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965. From its beginning in 1968, the PPC advocated wages that were high enough to support a “decent life.” It strove to become a powerful, social force to change how America understands poverty and worked to end it. It criticized the portrayal of stereotypes of the nation’s poor as dirty and unhealthy. The Poor People’s Campaign was a populist struggle against economic inequality and a reform movement that questioned how race related to economic and political power. Poverty and prejudice were “related enemies,” according to King. He believed that the poor could effectively confront the power structure if they had economic security, expanded education opportunities, improved housing, and unemployment income.

King recognized that poverty, racism, and power were (and are still) intricately linked. He claimed that, “African Americans are not truly free until they reach economic security.” In 1968, a PPC brochure proclaimed, “Poor people are kept in poverty because they are kept from power.” The organization lobbied against dehumanization and poverty wages. It advocated for changes in the federal food program and a significant expansion of food stamps.

Even though King mentioned “racial imperialism” as the primary cause of poverty among African Americans, his anti-poverty proposals were not limited to black Americans.

A committee of hundred religious leaders from several racial backgrounds helped organize the PPC. More than fifty multiracial organizations attended the first meeting in Atlanta, Georgia, in March 1968. Attendees hoped to organize a march of thousands of people on Washington, DC to unify the nation. These plans shattered with the assassination of Reverend King in Memphis, Tennessee, on April 4, 1968.

Ohio Poor People’s Campaign: A National Call for Moral Revival. Week #3 Theme: War Economy: Militarism & Proliferation of Gun Violence. 5/29/18 – Columbus, Ohio Statehouse. Source: Becker1999, Creative Commons.

Following this blow, the key leaders of the PPC, including the SCLC’s new president, the Reverend Ralph Abernathy and King’s widow Coretta Scott King, worked to coordinate a new march on Washington, DC. Their goal was to pressure Congress to pass legislation to address employment and housing issues as well as fund a war on poverty. The planned PPC march of 1968 divided into three stages. The first stage was the creation of Resurrection City, a makeshift town at the National Mall from Washington Monument to the Lincoln Memorial. In May and June 1968, this 15-acre urban area served as the home of 1,500 to 3,000 occupants of different racial backgrounds. Resurrection City included a makeshift city hall, a clinic, a general store, and a day care center named for Coretta Scott King. Even though these amenities only covered the bare necessities, some residents received medical attention for the first time in their lives. According to the new PPC, such conditions persist in 2018, as many poor Americans lack health insurance or adequate medical care.

Resurrection City became a symbol for the PPC and made poor people and their fundamental human rights visible to the world. Sidney Poitier, Marlon Brando, and Barbra Streisand visited Resurrection City, reflecting the attention the encampment received and illustrating the longstanding relationship between celebrities and social issues that continues to this day. The activists arrived from nine regions of the country in groups called caravans. They camped in tents and endured terrible weather that brought severe rain and mud, forcing many residents to build primitive A-frame homes. Resurrection City’s permit expired on June 23, 1968. Police forcibly evicted people (sometimes with tear gas) from the settlement the next day. The second stage of the march would have consisted of hallmarks of the civil rights movement: civil disobedience, nonviolent mass demonstrations, and police arrests. The third stage of the march was a planned national boycott of large industries and shopping areas to pressure business leaders to acknowledge the movement’s demands.

Resurrection City and the other actions organized by the PPC did not produce the results King, the SCLC, and other activists had envisioned. The assassinations of Reverend King and Senator Robert F. Kennedy, and the Vietnam War hurt the movement causing many to blame Resurrection City leader Reverend Abernathy for the movement’s lack of leadership and disorganization. Racial prejudice, social frictions, and tension between Southern and Northern citizens eroded the movement further. While the movement was down, it was not out. While the Poor People Campaign’s proposed antipoverty legislation did not occur, the organization’s actions did continue discussions about poverty, race, and power. These sustained conversations helped contribute to the launch of the new Poor People’s Campaign (also known as the new PPC or the Poor People’s Campaign: A National Call for Moral Revival) in 2018. Like the PPC of the 1960s, the new PPC consists of a diverse coalition of activists battling poverty and racism, white supremacy, and greed.

Led by Reverend Dr. William J. Barber II, a Disciples of Christ minister and the leader of the Moral Mondays Movement in North Carolina, and the Reverend Dr. Liz Theoharis, a Presbyterian minister and the co-director of New York’s Kairos (the Center for Religions, Rights, and Social Justice), the new PPC calls for a national moral revival. The organization claims that although the United States is among the wealthiest of nations, it harbors severe economic inequalities that have persisted for decades, even centuries. Americans continue segregation by their living wages, according to the PPC. The organization has chapters in most U.S. states and strives to highlight problems associated with poverty and inequality. The new PPC worries that recent U.S. federal tax cuts for businesses and the wealthy have hurt less affluent members of society. Additionally, organizers reveal concern with increased funding to battle illegal immigration and illegal drugs, which can lead to rampant addiction. It fears that this funding detracts money and attention away from much-needed poverty programs.

To counter such power imbalances, the new PPC hopes to see a reinforcement of the Voting Rights Act to reduce the voting suppression of convicted felons. The modern-day activists of the new PPC argue that negativity surrounding poverty in America has persisted for centuries. They argue that an entrenched culture of racism and discrimination exists within the economic and political systems of the United States, and favors those with large bank accounts. The new PPC wants people to reconsider how they think about poverty. It emphasizes that poor people are victims of a power struggle, not moral failures. It asks for a moral revival to combat

While the U.S. economy has grown, the inequity between the richest and poorest Americans has also grown. Many lack money and health insurance.
Systemic racism. Imprisoned African Americans who are unable to vote, African American residents of Flint, Michigan grappling with a tainted water supply, and Muslims and immigrants facing discrimination are all examples of racism in American society.
In 2017, the U.S. federal government spent $190 billion on antipoverty programs while it spent $668 billion on the military.
Ecological destruction. Flint’s tainted water illustrates how ecological problems and pollution often affect minorities and the poor, who do not have the economic or political means to combat such problems.

The new PPC also boasts some familiar faces. Bernard Lafayette, a friend of Reverend King and the national coordinator of the first PPC, joined organization to train a new generation of PPC activists.

The question remains whether the new PPC will encounter the same problems Reverend King and other organizers faced during the 1960s: Is the message heard and received?

New PPC activists arrived on Capitol Hill on February 5, 2018, to deliver their message of economic justice to the U.S. Congress. The Capitol Police asked them to leave before they gave this message. Fifty years after the formation of the first Poor People’s Campaign, it is clear that its messages and struggles endure. The new PPC organized a 40-day event in May to late June 2018 that featured nonviolent action by the poor, clergy, and sympathetic allies. Echoing the inclusiveness of the 1960s, this movement united people across race, economics, religion, gender, geography, and sexuality. Similar to the 1960s, the event featured acts of nonviolent civil disobedience, teach-ins, workshops, cultural events, and other activities. The 40-day event culminates tomorrow, June 23, in Washington, D.C. for a rally to Stand Against Poverty, Mass Rally & Moral Revival. Although the event ends, participation can continue in various activities by

Joining an organization. Whether people join the new PPC or another organization, people can provide strength in numbers.
Speaking out. Writing to political representatives, media outlets, and social media sites can help spread the message.
Voting and helping others vote. Voting is another way of voicing opinions. Working at polling places, encouraging others to vote, and working for voting rights helps gives agency to more people.

Nicole is a freelance writer and educator based in the United States. She believes that her writing is an extension of her career as a tutor since they both encourage learning and discussing new things. Her degrees in creative writing, education, and psychology help her understand her target audience and how to reach them in creative and educational ways. She has written about fitness and health, substance abuse and treatment, personal finance and economics, parenting, relationships, higher education, careers, travel, and many other topics, sometimes in the same piece. When she isn’t writing, you might find Nicole running, hiking, and swimming. She has participated in several 10K races and hopes to compete in a marathon one day. A longtime volunteer at animal shelters, Nicole is a passionate supporter of organizations that help animals. She also enjoys spending time with the dogs and cats in her life and spoiling them rotten.