Fonts – MEMORANDUM

Professionals Have Standards

Student working on a computer, courtesy of UAB Image Gallery

By: Evan Harris

How to write and how not to write—those are the questions. When a person writes they need to do so with purpose and with a focus on how they want their message to be received.

In Fall of 2019, I am taking EH 340 Developing Digital Documents and EH 301 Read/Write/Research for English. Both of these classes have helped my writing style become more professional and focus-orientated.

Know your audience

When a person writes a professional document, one of the first things they have to consider is their audience. Whether you’re emailing a professor, writing a term paper or drafting an article for a publication, you should always know who your audience is and edit your content accordingly.

Font choice is another valuable consideration, as well as page design and format. This type of thinking is something I have learned in Dr. Bacha’s EH 340 class. I would seriously recommend this class to anyone. Developing Digital Documents nudges you to become creative and design publications in a way that both invites and holds the reader’s attention.

Know your focus

You should always know why you are writing. Professionals write to instruct, inform or persuade. These purposes will help guide the reader’s interpretation.

When you write, you should never assume your reader already knows what you’re taking about. You are the expert and must convey information to your audience, so emphasize your message. Your writing should have clarity; the reader must be able to understand what the document is about in the first thirty seconds.

Writing professionally is a skill everyone should acquire. You might be selected for an interview just because you chose the perfect font to make you stand out. If you you would like to improve your writing, I would definitely recommend the classes I listed above.

Finding Your Professional Identity In Fonts

By Jay Haywood

three examples of font — Convey the right message with your font choice

When transitioning from the academic to professional world, several decisions are made to ensure getting a job.

Accomplishments, work experience and internships are all compiled into résumés and adjusted to fit a potential career. However, a résumé should not just be a reflection of a person’s work history. The document should also reflect the identity of the person submitting it. Otherwise, your résumé will blend in with a stack of other listing similar education and work experience.

Reflecting academia, Times New Roman is an industry standard of typefaces. In terms of fonts, it is clean, concise, and professional. It is easy to read when formatted smaller and leads the eye easily when going through a document with lots of information on it. However, Times New Roman is also everywhere, which means that it can also be perceived as bland, unthoughtful and lazy.

Some people assume that they are expected to create their résumé in Times New Roman, partly because they wrote with the font for their entire college career. There are great alternatives to the font that will help identify you as an individual while still looking professional.

If you are looking to change your style but still want to stick close to traditional fonts, consider a font called Calisto MT, found within Microsoft Word. Stylistically it seems similar to Times New Roman, as it contains serifs, and is easy to read at a small typeface. However, the weight, or thickness, of Calisto MT is slightly heavier than Times New Roman, creating a layer of depth that is lacking in the latter.

If you are looking to branch out even more, consider a sans-serif font. Sans-serif fonts are regarded as clean and modern, and can definitely help a résumé stand out. I found a font called Lato on Google Fonts, a service provided for free through Google, that is an excellent choice. When compared to Times New Roman, Lato seems sleek and contemporary.

While both of these fonts are great examples, they may not represent you, and that’s fine! Browse the web to find a font that reflects you both personally and professionally.

The True First Impression of a Job Applicant

line of people sitting for an interview — Image courtesy of Adobe Stock

By Rebecca Martin

The job search process can be daunting, especially when it comes to creating a resume. Much attention is given to the content of the resume but the truth is that the appearance is just as important, if not more so.

Having worked as a recruiting specialist for four and a half years, I know that appearance can put a resume on the top of the stack or the bottom, or sometimes even in the trash. The decision is made before a single word is read.

Think of it like this: you dress according to how you want to appear for a job interview. The same applies to your resume. Just remember that employers are people too. Having been one of those employers, I can give a little insight into the thought process when looking at a resume:

A resume that clearly did not take any effort says that you do not really care about the job. If you do not put in the effort to write it, why should I in reading it?
Time is money. So a first glance can tell if your resume is organized and makes the desired info easy to pick out.
Resumes are boring. They blur together. So a resume that catches the eye is more apt to be read first.

So what should you do? Start with a font. Times New Roman gets pretty old and really does not make an impression. Just do not go crazy; you want your resume to look professional. It is not the time to show your personality flair.

Use lines, bullets, and a border. Separate sections with lines then bold the title of each section. Bullets are great for listing information and making it stand out. Long blocky paragraphs are not likely to be read. Finally, a simple border can actually do a lot for the overall look.

Regent University has a great page that shows how they transformed a very blah resume to a better-looking resume. While still very simple, you can see the transformation process and the difference it makes.

There are plenty of places to see examples of resumes online or get templates. Online Resume Builder has some great ones that are even sorted by the type job you are looking for. Just remember that your resume is your first impression when finding a job.

Why Font Matters

Edward Ashton

Aesthetics and Functionality

Unless you have worked for a newspaper, publisher, or something similar—or taken a class or two from Dr. Bacha—you probably haven’t spent much time thinking about typefaces. For essays, most professors have students follow a standard style guide like MLA, which specifies using a “legible font” and recommends Times New Roman. This is good for uniformity, but not so good when writing for the public. A boring font can scare a potential reader away, but a busy font that distracts from the actual content can be just as bad.

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