Category: Volume 1 Issue 2

Writing is changing with the shift from print to online. Most of the text Professional Writing students and alumni will produce will need to be tailored towards both a print and online audience. Along with the broadening of mediums, using visuals to assist you in effectively communicating your message is of utmost significance. Also, it is important to know how to analyze texts and instruct employees and coworkers on how to write effectively. UAB’s English department offers classes that give students the proper instruction on how to produce texts in a way that will be most effective for today’s changing society.

Continue reading “Courses for Professional Writing Majors”

Joshua Clemons

They’re everywhere: “Like,” “Tweet,” “+1!” – ways to share content you’ve enjoyed with others – but how can a content creator guarantee people can find their work? A contributor to or an owner of a web site cannot rely entirely on “new media” like Facebook and Twitter for promotion; they need to learn about “search engine optimization,” or SEO.

Search engine optimization is the process used by sites like Google and Yahoo to index content, and is how the millions of results for a given term are ranked. Search engines are vital for new users to find material, but uncovering how to build a SEO-friendly website is easier said than done.

Continue reading “SEO: Managing Visibility While Maintaining Integrity”

By Jarren Foster

SO WHAT ELSE CAN YOU DO?

What is a professional writer? The term can be extremely broad, covering topics from foreign affairs to the latest celebrity gossip. Professional writing programs train writers to operate in corporate or business type settings but this can be limiting. Jobs for writers in communications or technical industries will always be plentiful, but a diverse portfolio only equals more money. The idea is especially true for young adults entering the field of professional writing. With the bachelors degree swiftly transforming into the equivalent of a high school diploma, it can never hurt to be multi-talented!

Continue reading “Becoming a Versatile Writer”

Claire Eagan

Organizing written content for a webpage or publication is relatively easy, as there are only a few tips to remember. Professional writers often end up working with businesses or for independent clients, therefore it would be essential to have some knowledge about that particular client or assignment. The content should reflect the client’s desires instead of the writer’s requests; this is one of the differences between professional and creative writing styles.

Continue reading “Visual Appeal: The Secret to Professional Writing”