Got the Studying Blues?: Website Gives More Time to You

Amanda Ostaszewski

amandaimage

Academic research website Questia.com helps out students with their research in an easy and efficient manner. Noted for being the largest online collection of its kind, Questia has over 78,000 online books and more than 1 million articles. I discovered Questia during Fall 2013, but I wish that I had known about it long before. Questia.com has become my favorite online resource for research material. Questia saves so much time that it becomes hard to resist all the website has to offer. According to their website, Questia hired a team of experienced librarians and professionals to “hand-select” their extensive collections of books, articles and magazines. This website provides excellent research material for literary and critical essays, but Questia does much more then that.

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Courses for Professional Writing Majors

By Olalekan Dada

Writing is changing with the shift from print to online. Most of the text Professional Writing students and alumni will produce will need to be tailored towards both a print and online audience. Along with the broadening of mediums, using visuals to assist you in effectively communicating your message is of utmost significance. Also, it is important to know how to analyze texts and instruct employees and coworkers on how to write effectively. UAB’s English department offers classes that give students the proper instruction on how to produce texts in a way that will be most effective for today’s changing society.

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SEO: Managing Visibility While Maintaining Integrity

Joshua Clemons

They’re everywhere: “Like,” “Tweet,” “+1!” – ways to share content you’ve enjoyed with others – but how can a content creator guarantee people can find their work? A contributor to or an owner of a web site cannot rely entirely on “new media” like Facebook and Twitter for promotion; they need to learn about “search engine optimization,” or SEO.

Search engine optimization is the process used by sites like Google and Yahoo to index content, and is how the millions of results for a given term are ranked. Search engines are vital for new users to find material, but uncovering how to build a SEO-friendly website is easier said than done.

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Becoming a Versatile Writer

By Jarren Foster

SO WHAT ELSE CAN YOU DO?

What is a professional writer? The term can be extremely broad, covering topics from foreign affairs to the latest celebrity gossip. Professional writing programs train writers to operate in corporate or business type settings but this can be limiting. Jobs for writers in communications or technical industries will always be plentiful, but a diverse portfolio only equals more money. The idea is especially true for young adults entering the field of professional writing. With the bachelors degree swiftly transforming into the equivalent of a high school diploma, it can never hurt to be multi-talented!

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Visual Appeal: The Secret to Professional Writing

Claire Eagan

Organizing written content for a webpage or publication is relatively easy, as there are only a few tips to remember. Professional writers often end up working with businesses or for independent clients, therefore it would be essential to have some knowledge about that particular client or assignment. The content should reflect the client’s desires instead of the writer’s requests; this is one of the differences between professional and creative writing styles.

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Release Notes

Meet the Staff

Welcome to the first issue of MEMORANDUM. Written and designed by students in the Professional Writing program at UAB, this issue focuses on two keys questions: “What is professional writing?” and “What does it mean to be, or to become, a practicing professional and technical communicator?” In addition, MEMORANDUM is intended to function as a way to advertise upcoming events PW (Professional Writing) & RC (Rhetoric and Composition) students might find interesting and inform them about upcoming PW & RC focused classes. Other UAB students should also find the publication useful, because it contains a lot of information about campus services that can help support the academic endeavors of any UAB student.

To kick off our inaugural issue, I first need to provide a number of thank yous. First and foremost, thank you to the students who struggled through the steps necessary to make this publication a reality. Everything included in this issue – including the text, layout design, logos, and the advertisement designs – was student produced. As I always say, “Thank you for playing along and for trusting in the process.” The results of your efforts and long hours of work speaks volumes. Second, thank you to the UAB English Department and especially Dr. Bellis for supporting this wonderful opportunity. Last, but not least, thank you to Dr. McComiskey for letting the students in my Introduction to Digital Publishing class re-envision the “Write Now” newsletter. Without the foundation and tradition of student publishing he helped establish, this publication would not have been possible.

In closing, keep your eyes open. Future issues of MEMORANDUM are already in the pipeline. In the Spring, the second student produced issue of MEMORANDUM – a completely digital, RSS Feed suported issue – will be released. So look for us online. Until then, ask one of the authors listed in the table of contents to describe their favorite font. Just be prepared to be in conversation with them for about an hour. And, when it comes to designing information, always follow the advice Robin Williams offers in her book The NonDesigner’s Design Book and “Don’t be a wimp.”

Sincerely, Dr. Bacha

Creating Experience

Though there is still much to learn, Chris enjoys his work

BY Amy Roberts

The job market today is filled with available, entry-level positions that require minimum experience. This makes finding work difficult for recent graduates. A key component to overcoming this hurdle is by being an autonomous student. Professors can only teach so much in the short 50 to 75 minute time frame they are given with their students two to three times a week. Students have to be willing to acquire skills outside of the classroom to make up for the experience they lack when entering the workforce.

Chris Finley, a recent University of Alabama at Birmingham (UAB) graduate, left UAB last spring with a degree in Professional Writing and Public Discourse with a minor in Linguistics. When asked about his job search Chris replied, “[I] put my resume on several job-searching websites. Applied to 75 jobs to only receive three call backs and two interviews. Everyone wants experience.”

Fortunately, Chris found employment with a young, quickly growing company called Zero RPM, a business who specializes in creating idle mitigation systems for vehicles. Chris was hired as the Technical Writer for Zero RPM after producing a professional portfolio to show shareholders. The portfolio Chris put together consisted of various writing samples from literary analyses to recommendation reports and a video presentation he created for a Visual Rhetoric course during his final semester at UAB. The first few items are all pieces any Professional Writing graduate can include in their portfolio, but the video showed Chris’ future employer his versatility.

Graduates today not only have to worry about filling the gap created by their lack of experience, but also setting themselves apart from others competing for the same job who may, or may not, have the experience companies are looking for. In Chris’ case, the video presentation he included showcased his diverse set of skills. For this final assignment in Visual Rhetoric, students created presentations including their definition of visual rhetoric, and then presented examples defending their definition. The professor, Dr. Bacha, introduced students to a variety of presentation tools, one of which was a screen recording program accessible for free during a trial period. Chris chose to take on Dr. Bacha’s challenge and created a video after having spent hours of personal time learning how to use the trial free software. Then, he figured out how to overlay the screencast with the audio of his presentation script. All of the time spent outside of the classroom acquiring these skills proved to be well spent when the company who hired him asked him during the interviewing process if he would be able to create a video showcasing their products.

Though some of the software Chris lists as tools he uses every day sound familiar to some Professional Writing students, like Adobe Creative Suite and Microsoft Office, many he has had to learn for the first time. Those include Solid Edge 2D, a drafting tool which allows users to design 3D models, Formstack, an online tool used to create virtually any type of form and overlay logos with no prior coding knowledge required, and Sitewrench, a tool used to create and maintain websites. Chris says he learned about these new resources through research he did on his own time. He says his bosses give him a task objective and more often than not he researches new software for completing each. Other than coworkers and Google, Chris says he watches YouTube videos to learn how to work with new products.

With the projects given to him by his bosses, Chris is also faced with the job of having to learn the company jargon. Zero RPM is a company that develops units to conserve fuel by allowing various car systems to run without the engine. Chris is currently working on a project “redesigning the wiring schematic to show how systems work in correlation with pre-existing electronics in a 2013 Ford F550 for Nevada Energy.” This is not exactly an assignment taught in EH 404: Technical Writing, but Chris says he has created a personal dictionary to assist with learning the language.

During the break between semesters, consider brushing up, or engaging in document design software. Research popular programs being using by current writers in a desired field. Play with various freeware found on the internet, like Gimp or Scribus. Professional Writers, Technical Writers especially, pay much attention to document formats. Leaf through graphic design books for inspiration. Create mock drafts of potential documents for a company of interest. Start compiling writing samples and past assignments to include in a professional portfolio. Students graduating next spring should start, if they have not already, thinking about how they intend to use their degree. Chris reflects on the days leading up to and after graduation saying, “Graduation puts you sky high to immediately be knocked back down to reality.” Upcoming graduates need to prepare themselves for the reality.

Companies want experienced employees for a reason. Chris agrees saying companies take risks hiring employees with a lack of experience. Graduates entering the job market have to understand it costs an employer more time and money to teach someone how to perform tasks. They can attempt to overcome the experience void by showing an ability, and willingness, to learn more after graduation. Students should also consider researching tools of the employer’s trade. When applying for jobs, go beyond researching what a company does and the requirements of a job, but look into how tasks are most likely run. This is the sort of prior knowledge employers will be looking for in applicants. Education does not stop once the diploma is handed over, but rather it has barely begun.

Chris adds one final piece of advice to undergraduates “Be prepared for anything. Demands are high and requests can come at any time of the day or night. It’s primarily R&D (research and development) so things are changing constantly. You cannot have thin skin because you’re never right the first time. The rewards are great but so are the expectations. Be humble because there are millions of people looking for the same thing as you. Stay focused and dedicated and your time will come.”

Meet the Faculty: Dr. Jaclyn Wells

Dr. Wells

Dr. Wells shares two titles. She is the Director of the University Writing Center as well as an Assistant Professor of English. Dr. Wells received her Ph.D. in 2010 from Purdue University in West Lafayette, Indiana. Her career began in 2005 by interning as a tutor in the Master’s program at Southern Illinois University. Her intern experience embarked a passion in University Writing Centers. After her internship, Dr. Wells was employed as an Assistant Professor of English at the University of Southern Indiana from 2010 to 2012. She left Southern Indiana to begin employment at the University of Alabama at Birmingham in the Fall semester of 2012. Dr. Wells teaches introductory and advanced composition courses as well as Writing in Birmingham. Dr. Wells is also actively involved in UAB’s Service Learning Faculty. The members of the Service Learning Faculty study with other teachers across the university to develop Service Learning curriculum. Dr. Wells’ most recent publication is in the Community Literary Journal.

Words of Advice:

Write a little everyday… even if it is just for 10 minutes. -Dr. Wells

The Professional Writing Club at UAB

A group of Professional Writing (PW) majors have come together to form a club, which will be designed to provide extracurricular experience related to the subject. The club will be open to anyone who wishes to join. Faculty advisor Dr. Jeffrey Bacha will be available to assist the students, but this will be a student-run club, driven by student interest.

PW is a concentration within the English department that is focused less on writing about literature and art and more on writing for the general business world. All industries need skilled writers to create internal documents as well as material to be released to the public. This is when professional writers are brought in.

The club’s first order of business will be to get official recognition from the university, joining the list of over 150 different student organizations with a wide range of focuses. Official status boosts an organization’s credibility, which is essential for booking guest speakers, hold functions using UAB facilities, and so on. Steps in this process include electing officers, forming committees, and drafting a constitution, just to name a few. The club will aim to serve its members in a number of important areas related to life after graduation. Students will learn about writing good résumés, which is an important skill for absolutely anyone. Students will also gain experience with industry standard software, such as Photoshop and InDesign. Being able to present documents attractively can be as important as writing the articles themselves.

Standing out from the crowd is important when trying to get a good job, and helping students stand out as much as possible will be one the club’s primary goals. Another way the club will benefit its members will be inviting guest speakers and industry experts to come and address the club. Learning from a current member of the professional workforce provides invaluable insight into the professional world after graduation. This is yet another way that the club will be of use to its members: providing experience that goes beyond what can be learned from classroom instruction alone.

The members of the PW Club hope the organization will not only help people enhance their résumés and improve their prospects, but that it will also provide them with a more precise understanding of what professional writing is. And, perhaps more importantly, students will see why effective communication can be such a valuable tool to any aspiring professional. So please, try to come and see what the club may have to offer you. No matter how qualified you are, it can only be to your benefit to increase your desirability as a potential employee by learning effective communication skills. To get involved, or find out more about the club, contact Dr. Bacha at jbacha@uab.edu

Experience UAB Digital Media

Being a professional writing or even English major, it can be hard to figure out what to do upon graduation from college. Internships help provide experience not only to include in a résumé, but also to narrow possible career choices.

Luckily there are numerous internships available around Birmingham and on UAB’s campus. One of the most beneficial is for UAB Digital Media. What is UAB Digital Media you ask? Well, UAB Digital Media is a group of Media Interns and Media Fellows that work on design projects in the Digital Media Commons. The Digital Media Commons is located on the third floor of Heritage Hall and is a lab specifically designed to work with all Adobe programs and other software on state of the art iMacs. They always have interns and fellows running around the media commons willing and ready to help anyone in need. They are always looking for unpaid Media Interns and the qualifications aren’t too demanding. You don’t need to have any experience whatsoever with any of the Adobe programs or technology, although it would help if you do when competing for the spot since they only recruit new people per semester. All you have to do is fill out a basic form online and attach your résumé or your portfolio to it. Also you must be able to work ten hours a week and have enough course credits under your belt to even apply.

They can offer three hours of college credit in eight departments: art, communications, English, history, government (political studies), media studies, music technology, and theater. If college credit isn’t something you need or you don’t need to perform any internships to graduate, then you might be interested in becoming a member of the volunteer crew.Experience is required if you decide to volunteer. If you finish the internship and want to continue to help, then you can apply to become a Media Fellow. Media Fellows are students, who are highly experienced in digital media.

As a part of the UAB Digital Media crew, you’ll get to work on developing websites, constructing a social media strategy, and filming and editing promotional videos. Also handling camera equipment and other expensive media equipment will be a part of the job. Mostly, you must be a happy person and have excitement for learning new things. You’ll be in a fast pace environment with deadlines since UAB Digital Media takes on projects from real clients on and off campus. Media Fellows and Media Interns have the chance to work together and learn from each other since UAB Digital Media is team-based and project based. Students with different skills will be working together and learning from each other. It would be a great opportunity because it would be a great résumé builder and potential employers would be able to see that you have design skills.