Critiques: How to Survive and Conquer

By: Ashley Carr

 

It’s Criticism Day! Whether it be for a writing workshop, meeting with an important client, or the day of a deadline on a creative project, we are all familiar with public critiques. Some find them helpful, but a vast majority find them excruciating. That’s unsurprising, as the actual definition of criticism is, “the act of passing judgement as to the merits of anything.” Yikes! As English Majors, it can be easy to get caught up in semantics. However, do not fret! It does not have to be as scary as it sounds.

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How to Dress for Professional Writing Success

Haley Townsend

Your résumé is ready; your online portfolio is freshly updated. Now, what are you going to wear?

When you’re prepping for a big interview– for a much-needed copy writing internship or that fabulous editor job you’ve always wanted, you simply can’t overlook how you’re going to look!

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Food Writing in Professional Periodicals

Stephanie Patrick

Will Write for Food
Will Write for Food by Dianne Jacob
Food has some of the most expansive types and styles of coverage in print and digital media today. From journalistic essays, articles, travelogues, memoirs, blogs, cookbooks, films, and even poetry and fiction, the possibilities of writing about food seem endless. For communicators and professional writers who want to explore this genre of writing more, they need to understand the dedication it takes for professional publications to bring the extensive world of the culinary arts to everyday people.

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Philanthropy through Writing

By: Veronica Tamburello

Philanthropy is not just for the elites. Donations and voluntary contributions are intrinsic to the American tradition of charity. Professional Writing Majors who desire to make the world a little bit better can attain this goal through the written word as a grant writer. A writer’s ability to persuade through a convincing argument and developed research can secure the funding that is necessary to support a philanthropic cause.

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You Are Your Company

Teresa Davis

Some companies are so familiar to us that we can recognize them even without seeing their name. For some it’s distinctive lettering, others use shapes, and some use a particular picture as a logo. For example, consider Disney’s font, the emblem for Mercedes, or the Starbucks mermaid. These companies all make or sell different kinds of products, but they have one important thing in common: recognition. Professional writers, whether freelance, job seeking, or already working, can set themselves apart by studying the tactics used by these kinds of companies to further their own careers.

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Document Design: The Need for Attractive Documents

Andrew Atchison

In a society where an overload of visual information provides constant stimulation, attractive design is necessary in order to stand out. Billboards, advertisements, and personal brands should have a unique style to make them stand apart from the ordinary so they can sell products while still conveying the necessary information. Even a personal brand is essentially selling a person’s services or intelligence; résumés, curriculum vitae (CV), and personal statements hold vital information for an individual to be accepted into professional schools and even employment. According to a study published by The Ladders, admissions committees and employers often spend an average of six seconds viewing a resume! With this thought in mind, the important information these documents contain must be readily available and accessible in order for an individual to have an advantage over competition.
Document design should not be a daunting task. A few simple techniques can transform a document or advertisement from bland and ordinary to attractive and visually appealing. Keep in mind that design can easily be over done and the end product will not be effective.

  1. Choose a typeface wisely. Don’t be compelled to use Times New Roman because professors require it for academic papers; it’s used so much in the academic world that it has become outdated. Any easy to read font will be sufficient for the body of the work.
  2. Bold and underlined text is not the only way to make information appear important; use a different font for this information. Just make sure it works well with the other font.
  3. Put information in places that make sense. An address in a résumé shouldn’t be contained in the personal skills section.
  4. Use color(s). However, choose colors that work well with one another and make sure the product is still easy to read in color. Use a color wheel if choosing colors becomes a problem.

These are just a few techniques that can be used to make most documents stand apart from others, but there are many more. Just remember to try not to create ordinary and outdated documents because viewers will associate those qualities with the author’s personality.

 

Who Are You Talking To?

Denise Abney

People are naturally drawn to subjects they have a personal connection to. They want to know what is going on in their fields of interest. Professional writers, for example, use knowledge of their audience to improve the content they create. Ensnaring your reader’s attention throughout the entirety of a text is a valuable skill. If an author knows his or her target audience, research will help them understand what specific information should be included in their work to draw the reader in. For more ways to be mindful of your audience check out The Ladders article on knowing your audience.
Any article can improve from edits that cater to a specific reader. For example, imagine you work for a newspaper in Georgia. You want to write about an interesting group of people living in Georgia who consider mud a food group and eat it daily. How can you tailor this article to hold the attention of the reader through its completion? You could try reading the text through the eyes of the reader. The reader of a Georgia newspaper will most likely be a Georgia native. So they might be thinking as they read, “Where in Georgia is this happening? Are there actually any benefits to eating mud? I wonder if my crazy aunt eats mud and that’s why she’s so crazy.” The writer should strive to consider these poignant questions and give as much relevant information as possible to help answer them. This improves the reading experience.
Professional writers can’t afford to be selfish when it comes to their writing. They should always look at their work from their readers’ point of view. Moreover, they should be willing to revise it until it seems satisfactory of their targeted audience. A professional writer must dwell in research, asking themselves questions along the way. Who will be interested in this topic? How can I make my text interesting? How can I word this in a clear and concise fashion? The complicated, yet attainable answers to questions like these can make or break the success of the work you publish.

The Writer’s Market: A Valuable Resource for the Beginning Writer

Robert Conditt III

The gap between knowledge gained and its application for income can be a challenge for some. This is especially true for those in the field of professional writing. Where and how do we take the skills that we have honed and apply them to earning a living? This quandary stems from the larger question: What is it that professional writers do? The answer of course is they write. And, if you are looking to make a living through writing, it is important to know where to market your writing and how to sell your work.

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