Social media marketing is everywhere. Professional writing majors can easily take advantage of this continually growing job market.
Before you apply for a social media editor position, you need to use social media to market yourself. Create a strategy similar to one used by a business, but tweak it to attract companies to you! There are several different platforms you may want to consider to distribute your personal image.
Linked In is an essential network for making professional connections with peers and companies alike. It is also has myriad advertising opportunities for businesses, so those considering a career in copy writing or social media will want to have a strong presence and understanding of the site. Writers can also publish content on Linked In, providing a portfolio presented in a professional network setting. Publishing on a social network and demonstrating an ability to engage others can be extremely valuable when applying for jobs.
Twitter has been around for a while, but this real-time social media site still has so much potential. Be specific in the content you post and retweet. No one wants their feed clogged with photos of your dinner; post tweets that provide engaging content. Always read articles before posting to ensure legitimacy and relevance to your target market. This can also be a vital tool in engaging followers for blogging.
Though Facebook has allegedly been on the downswing with younger audiences, a great majority use this site daily for news and entertainment. In addition, Facebook advertising is extremely profitable. You can also personalize your Facebook to carefully portray your brand image. Above all, take time to edit and filter old posts, or if high school you was just “2 kool 4 skool,” or equally as embarrassing, delete the whole thing and start fresh.
Snapchat’s story feature can be used as a way to personally engage readers in visual rhetoric. For example, Lucky Magazine Editor Eva Chen will create a story full of visual content from events she attends, such as New York Fashion Week. This social media app makes brands, and personal brands, have a story-telling component with very few words. This can be a valuable tool for creating a relationship with consumers, as there is no “following” but only “friends.” You may not want to “friend” all the companies you want to work for, but it is nonetheless the newest thing for company image branding.
Creating an effective personal brand presence can result in a social media editing position. Apply for social media internships after establishing a social media portfolio (your personal brand) and see what happens.
