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Blazer Express Advertising provides the opportunity to boost your message to the Blazer community. Reach UAB faculty, staff and students through advertising cards inside each bus or with posters at bus shelters across campus. Your messaging can potentially reach more than 6,000 bus riders each day. If you are looking for a high-impact option, full bus wraps are also available for select UAB campaigns.

How do I advertise on the Blazer Express?

1

Complete the Blazer Express advertising request form to reserve a space and desired advertising period.

2

Submit an electronic proof of the artwork at the end of the online form. All ads must adhere to the advertising policy and are subject to approval by Digital Strategy & Marketing before printing and installation.

3

Submit payment for advertising via credit card form or internal account transfer. View pricing below. For non-UAB organizations who will be paying via credit card, please fill out the payment form.

4

Once the artwork is approved and payment is received, Print & Copy Services will print and deliver the ad cards to UAB Transportation for installation.

Pricing

Advertising Rates

Ad Cards

1 – 14 Ad Cards
1 Month $14.50
3 – 5 Months $14.25
6 – 11 Months $14.00
12 Months $13.75
15 – 28 Ad Cards
1 Month $14.25
3 – 5 Months $14.00
6 – 11 Months $13.75
12 Months $13.50
29 – 42 Ad Cards
1 Month $14.00
3 – 5 Months $13.75
6 – 11 Months $13.50
12 Months $13.25
43 – 56 Ad Cards
1 Month $13.75
3 – 5 Months $13.50
6 – 11 Months $13.25
12 Months $13.00
Ad Card Space Reservation Fee per Month
1 Month 3 – 5 Months 6 – 11 Months 12 Months
$250 $225 $200 $185

Pricing above is per card. All orders will include a $35 service fee. A $5 art fee will be assessed per unique art file.

If you would like to learn more information about full bus wrap opportunities, please contact Malcolm Lunceford at mklunce@uab.edu.

Advertising Rates for UAB Organizations

Ad Cards

1 – 14 Ad Cards
1 Month $7.50
3 – 5 Months $7.25
6 – 11 Months $7.00
12 Months $6.75
15 – 28 Ad Cards
1 Month $7.25
3 – 5 Months $7.00
6 – 11 Months $6.75
12 Months $6.50
29 – 42 Ad Cards
1 Month $7.00
3 – 5 Months $6.75
6 – 11 Months $6.50
12 Months $6.25
43 – 56 Ad Cards
1 Month $6.75
3 – 5 Months $6.50
6 – 11 Months $6.25
12 Months $6.00
Ad Card Space Reservation Fee per Month
1 Month 3 – 5 Months 6 – 11 Months 12 Months
$100 $80 $65 $50

Bus Shelter Ads

Bus shelter advertisements are reserved for UAB organizations only.

Bus Shelter Small Poster- Per Month
Gold $500.00
Green $250.00
White $175.00
Bus Shelter Backlit Poster Combo – Per Month
Gold $1,000.00
Green $750.00
White $500.00
Bus Shelter Tiers
Tier Shelter Street
White 1 5th Avenue South
White 2 10th Street South
White 3 N/A
Gold 4 6th Avenue South
Green 5 13th Street South
Gold 6 University Boulevard
White 7 9th Avenue South
Green 8 16th Street South
Gold 9 20th Street South
Gold 10 20th Street South

Pricing above is per card. All orders will include a $35 service fee. A $5 art fee will be assessed per unique art file.

If you would like to learn more information about full bus wrap opportunities, please contact Malcolm Lunceford at mklunce@uab.edu.

Ad Dimensions

All art files should be sized to the specifications below and formatted as a print ready pdf. 
For art and format questions, please contact mklunce@uab.edu.

Ad Card
32in Wide x 11.125in High

ad card dimensions

Bus Shelter Small Poster
31in Wide x 38in High

small poster dimensions

Bus Shelter Backlit Poster
46in Wide x 66.5in High

Backlit poster dimensions

Note: Bus shelter advertisements are reserved for UAB organizations only.

Advertising Guidelines & Policies

bus driving through campus
Acceptable Advertising
  1. Commercial advertising that promotes the sale of products/services for profit.
  2. Approved program, service and event advertisements that encourage readers to participate in a program, service or event hosted by a campus department/organization or by an external organization that takes place on campus.
  3. University community health initiatives that promote safety, health or personal well-being. Advertising for health promotion initiatives is allowed.
  4. Institutional messaging from senior leadership for the well-being of the University.

Prohibited Advertising
  1. Advertising sexually explicit material.
  2. Advertising that incorporates profane or disparaging verbiage.
  3. Advertisements for the sale or consumption of alcoholic beverages or tobacco products.
  4. Advertisements for the sale or usage of firearms or weapons.
  5. Advertisements that discriminate on the basis of race, national origin, age, genetic or family medical history, faith, gender, gender identity, and expression as well as sexual orientation.
  6. Advertisements that disparage the reputation, mission or core values of the University of Alabama at Birmingham as an entity or any of its students, employees, departments, visitors, or financial or in-kind partners.
  7. Advertisements that promote behaviors that conflict with the employee and student conduct codes.
  8. Advertisements that may interfere with the Transportation department’s operations or mission to provide safe and reliable transportation.
  9. Any advertising that competes with the medical, research or academic services provided by the University of Alabama at Birmingham or UAB Health System.
  10. Advertisements that promote research studies or clinical trials that are not approved by the UAB Institutional Review Board (IRB). Note, IRB approval documentation will be required at the time of advertisement submission.
  11. Advertisements that make false claims about their partnership with the university that can be perceived as an endorsement such as “official partner” or “unofficial partner.”
Political Statement

No political advertisements for national, state, or local elections are permitted on the Blazer Express Advertising Program. Advertisements promoting candidates for campus elections are prohibited. Announcements encouraging voting in any type of elections but do not advocate for specific candidates in said election are permitted.

Institutional Brand Statement

Use of the UAB logo in conjunction with the logos or marks of other organizations (including corporate sponsors and government entities) in any publication, advertisement, or other external communication must be reviewed by University Relations. UAB’s trademarks are protected by federal law; therefore, the university is responsible for ensuring that only authorized individuals and entities use UAB logos. To see the proper use of the University’s logos or trademarks please visit the UAB Brand Toolkit or contact UAB’s Brand Manager, Barbara Perry, at bsilor@uab.edu or 205-934-7231.

Terms & Conditions

  • Advertising space will be reserved on a first‐come, first‐served basis. Only one reservation may be made per form submission.
  • Multiple reservations require a new order submission for each reservation request.
  • Due to bus rotation on routes, Transportation is unable to accept requests to advertise on certain routes only.
  • Transportation will post advertisement cards & posters between the 1st and the 3rd day of the month of your requested timeframe.
  • Transportation will not be responsible for any damaged or missing ads during the posted period.
  • Transportation will not be able to accommodate specific interior placement requests, but will make every effort to distribute them equally throughout the buses.
  • Advertisements related to student programs & events must submit appropriate approval with official UAB documentation from Student Affairs. All student program & event advertisements must include the following statement: “This advertisement is not endorsed by UAB, but is hosted by the [STUDENT ORG NAME].”
  • Once your advertising reservation has been successfully submitted, you will receive an email within 2 business days to confirm the status of your order. All advertising reservations must be received and approved by the 10th of the month prior to when your advertisement is scheduled to begin. For example, if your ad is scheduled to begin on May 1, your advertising reservation must be submitted and approved by April 10. Advertising orders that do not meet this timeline are evaluated on a case-by-case basis and are subject to a $50 rush fee.
  • All internal UAB organizations/units are given priority advertising consideration. External advertisers will be offered remaining available space. In the event of a scheduling conflict, internal UAB advertisers will be given priority.
  • Advertising space is available for reservation up to 12 months. At the end of 12 months advertising must be resubmitted for approval.

Contact Us

For art and format questions, please contact at mklunce@uab.edu.